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Hotels owners have various target markets to get into. Market segmentation is one of the keys in getting the right marketing approach on your hotel. The factors for market segmentation are also the types and classifications on hotels that are found below.

Hotels can be classified by:

Location

Hotel in city center/downtown, suburban, airport, highway, resorts, motor, hotels,

Function

Can be commercial and convention hotels

Market segment

Examples are Resorts, health spas, timeshares, casino hotels

Specialty of Property

all-suite hotels, boutique, extended-stay, historic,breakfast inn

Price and staff/room ratio

Size

  • Small 25 or less
  • Average – 26 to 99
  • Above average – 100 – 299
  • Large – more than 300

Rating (grading)

One star, two star, three star, four star, five star, five star, five star deluxe, five star super deluxe

Ownership

Condominium hotels, chain hotels, independent hotels, management contract, franchise, referral groups

Length of Stay

  • Transit Hotels
  • Transient hotels
  • Residential hotels

See the classification and the star rating system of hotel in the Philippines.

Jojo Balagosa

Jojo Balagosa

Sales and Marketing Manager at Jinisys Software Inc.
A software Consultant for hospitality and real estate solutions in the Philippines. General manager for sales and marketing for Jinisys Software. You may follow me on Jojo Balagosa
Jojo Balagosa

One response to “Types and Classification of Hotels”

  1. Classification of Hotels in the Philippines | Jinisys Software Inc Jinisys Software Inc says:

    […] are many factors  in classifying hotels. In the Philippines, hotel classification is done through the process of […]